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CY MICHAELS CHIA, CFBE

Cy is a dynamic, results-driven hospitality professional with extensive experience in hotel management and community leadership. She has a proven track record of achieving high customer satisfaction ratings and operational excellence. She also has exceptional skills in team leadership, strategic planning and community engagement.

 

Cy has managed successful openings and operations of multiple hotel brands, developed and implemented training programs for staff to enhance service, and proven herself through a longstanding commitment to the betterment of the Trinidad community.

EXPERIENCE

  • USDT, FAA 1982-1993 Air Traffic Controller, Federal Mediator

  • GM of the Holiday Inn Trinidad, Full Service & Simultaneously GM of Country Kitchen, 1995-2005

  • GM of the Best Western Trinidad & Simultaneously with La Quinta by Wyndham, 2005-2011

  • Partner/GM of La Quinta Inn and Suites Wellness Hotel, 2007-current

  • Partner/DOO Hilton Garden Inn, 2023-current

  • Cornell University–Hospitality Management 

  • Mike Maroney Aeronautical Aviation, Air Traffic Control 

  • Hotel Certifications: CFBE, CHIA

  •  GM: Peaks Restaurant and Catering, Chef Liu’s, Country Kitchen

  • GM & Food & Beverage Director: Best Western Full Service & Holiday Inn Full Service

  • Consultant for Club 14

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AWARDS & RECOGNITIONS

  • Currently #2 Nationally out of 978 Hilton Hotels

  • Top 5 customer service rating of any brand hotel on the I-25 corridor in the State of Colorado, 2008-2025

  • ​Highest Hilton Net Promoter Score Hotel – Seven State US Western Region 2013,2014,2016,2021

  • State of Colorado Tourism Office Governor’s Leadership Journey Top 20, 2018-2019

  • City of Trinidad Chenoweth Award, 2018

  • Governor’s “Jack Snow” Award Recipe for lifetime achievement of Tourism in the State of Colorado, 2018

  • Hispanic Chamber of Commerce Women in Business Award, 2015

  • La Quinta GM of the Year & National Balanced Scorecard Brand, 2013

  • La Quinta National Humanity Service Award, 2012

  • Face ad of La Quinta owner Media Nationwide & Global Campaign, 2011

  • National “Spirit of Excellence” Award by Country Kitchen International, 1997

  • National GM Award by Country Kitchen International, 1999

  • Seven, United States Department of Transportation Commendation FAA for Air Traffic Operations

OTHER AFFILIATIONS & BOARD POSITIONS

  • ​State of Colorado Judicial Board, 2020-current

  • Chamber of Commerce, 1995-current, President 2000-2001

  • Trinidad Creative District Board, 2025

  • Mt. Carmel Wellness & Community Center Board, 2017-current, Chair 2022-current

  • President Tourism Board/or Board Member, 2002-2010, 2014-2023

  • Trinidad State College Board, 2019-current

  • Elected by 900+ owners National La Quinta Brand Council Board, 2015-2018

  • Chair of the State of Colorado Main Street Board, 2014-2018

  • Trinidad Soup Kitchen Board, 2011-2013

  • US Dept of Peace District #3 Representative, 2010-2011

  • Chairperson Colorado Main Street Board Trinidad, 2014-2016 & Board Member, 2014-2018

  • Mitchell Museum of Western Art Board, 2011-2016

  • Las Animas County Planning Commission, 2003-2006

  • Trinidad State College Tech Prep Board, 2001-2002

  • Chairperson to Personal Initiative of Passing of City Lodging Tax, 2001

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